As technology becomes a growing part of marketing and the customer experience, it is becoming vitally important for a CMO to be educated on all aspects of technology and not rely on the CTO to make decisions.
To stay on top of things, understand how customers want to reach out to a brand, and harness the latest developments, a CMO must have a strong foundation of the technological options available and how they can play a role in the company’s overall marketing goals. This foundation also allows the CMO to work more closely with the CTO and other executives to find the best ways to use technology strategically. Knowing what technology is used throughout the organization and to reach out to customers allows the CMO to think more creatively and find new ways to use the technology.
Read full article on Forbes’ CMO Network
